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A refreshed identity system for one of the cheapest airline brands in China.
X Identity / Office Supplies
Spring Airlines Rebrand




From the previous travel agency to the airline, Spring Airlines provides convenient and cheap travel for the audience.
The company has gained some attention for selling low-cost air tickets, and through this form, the company is offering flight routes all over the world. The philosophy of Spring Airlines is also to make more people have a good habit of being frugal and thrifty.
The new identity gives it a sleek, modern look that helps to rebrand the airline as convenient and frugal.
CONCEPT


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