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YINXUAN DUAN
Multidisciplinary Designer
Loop Launches First Brand Campaign to Prevent Hearing Loss: “Live Loud, Listen Long”
X Booth Design / Experience Design / Interactive & Digital Design / Posters Design / Motion Design
About Loop Earplugs
Loop is a Belgian DTC lifestyle brand that's helping you to 'live life at your volume'. It’s their mission to design innovative earwear and inspire everyone to live life fully. Think of it like wearing sunglasses to protect your eyes - Loop believes hearing protection should be just as stylish, and breaking the taboos that say it can't be.
About Booth Theme - "Live Loud, Listen Long"
“Live Loud” conveys the passion and energy of enjoying music and life. It encourages people to immerse themselves in music and life without restraint.
“Listen Long” reminds them to protect their hearing so they can continue to enjoy these experiences for years to come.
Booth Concept
Loop is transforming earplugs into stylish ear accessories and promoting comfortable hearing protection through engaging city booth activations. In collaboration with Loop Earplugs, the campaign sets up visually immersive and interactive booths outside major event venues—such as concerts and sports games—targeting people who are often unaware of hearing issues. By positioning earplugs as fashionable and desirable, the booth draw attention and educate attendees on hearing protection through compelling design and multiple interactive experiences.
01/ Booth Design: Live Loud, Listen Long
The Live Loud, Listen Long booth is designed as an immersive, interactive space that transforms hearing protection awareness into a compelling experience. Positioned outside concert venues and sports stadiums, the booth serves as a bridge between entertainment and education, reaching audiences where they are most exposed to high-decibel environments. The design incorporates visual storytelling, gamification, and digital interaction, redefining how public health campaigns can engage younger demographics effectively.
02/ Loop Earplugs Product Promotional Poster
These promotional posters highlight Loop Earplugs as both a hearing protection solution and a stylish lifestyle accessory. Tailored to different audience segments, each poster showcases how the earplugs enhance everyday experiences—from concerts to commutes—while safeguarding hearing.
Combining lifestyle imagery with product close-ups, the design emphasizes versatility and visual appeal. Clear messaging leads viewers from headline to key benefits, ending with a QR code for quick access to product details or purchase options, making hearing protection both accessible and aspirational.
03/ Decibel Experience Interactive Screens
The Decibel Experience screens use real-world sound simulations to educate users on the risks of noise exposure and the benefits of hearing protection. A color-coded decibel scale—from moderate (66–90 dB) to hazardous (126+ dB)—helps users easily identify harmful sound levels.
Through interactive audio comparisons, users experience the difference between unprotected hearing and the noise-reduction effect of Loop Earplugs. Integrated QR codes offer discounts and product trials, turning awareness into action and encouraging preventative care for long-term hearing health.
04/ Prevent Hearing Damage Poster and Hearing Loss Test
# Prevent Hearing Damage Poster
This poster aims to raise awareness of noise-induced hearing loss and promote proactive hearing protection. Featuring bold messaging and a clear call to action, it includes a QR code linking to a free online hearing test for easy user engagement. A special offer with a discount and flexible return policy encourages immediate action, making hearing care both accessible and compelling.
# Hearing Loss Test
This interactive test makes hearing health simple and engaging. With a sleek design and real-life questions, like struggling to hear in noisy places, it helps users spot early signs of hearing issues.
As you progress, the screen changes colors based on your answers, making the experience feel personal and dynamic. At the end, you’ll get clear tips on protection, habits, and when to seek help, turning awareness into action.
05/ Spin & Win Info Poster and Listening Challenge Answer Interactive Screens
# Spin & Win Info Poster
The Spin & Win interactive experience is designed to engage users in a fun and rewarding way while promoting hearing protection awareness. By answering a simple question related to hearing health, participants get the opportunity to spin the wheel and win various prizes, including Loop Earplugs, discount coupons, Star posters. This activity serves as both an educational and promotional tool, effectively drawing attention to the importance of hearing protection.
# Listening Challenge Answer Interactive Screens
This interactive quiz blends education and gamification to raise hearing health awareness. With a clean, modern design, users enter their name to begin and receive instant feedback on color-coded questions. Completing the quiz unlocks a “Spin & Win” reward, making learning engaging and memorable while promoting hearing protection.
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