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YINXUAN DUAN
Multidisciplinary Designer
X Advertising Posters
Green Toys x City Campaign
Launch an urban awareness campaign with green toys brands, encouraging citizens to donate plastic waste to reduce pollution.
The aim is to motivate the public to actively participate in plastic waste donations actively, thereby raising awareness of the environmental impacts of plastic pollution and promoting sustainable development. The campaign will emphasize the transformation potential of plastic waste and how it can be reused, encouraging citizens to view plastic as a valuable resource rather than a disposable material.
Plastic Magic: Trash into Treasure
Campaign Name
"Magic" suggests the seemingly miraculous process of converting something discarded and harmful into something valuable and beneficial for our environment.
The term "Trash into Treasure" emphasizes that plastic waste, often seen as a nuisance, can be a valuable resource when treated and recycled correctly.
Trash cans with brand logos are easy for the public to find.
Trash Can
The campaign's purpose is also to increase brand awareness, and brands need product promotion.
Brand Promotion
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